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About us


Destination Management for Your Group and Incentive Tours in Germany.

La-Ra Reisen's success story began with travel and events in Munich, where the headquarters is located. Today, a multilingual team of experts offers service-oriented services in Munich, throughout Germany and the neighbouring countries.

La-Ra Reisen has an excellent network of carefully selected service- and event providers. Our market position and negotiating power provide you with optimum cost/performance ratios. From creative planning to perfect implementation, La-Ra Reisen is your reliable and first-class partner. Our satisfied regular customers from all over the world are the best proof.


Let me introduce myself

I am Larissa Margolina and since 2005 I am the founder and CEO of the Incoming travel agency La-Ra Reisen in Munich.

For me, as a person who was grown up in the Soviet Union, – big, multiculture, but very close society with a less possibility of travelling abroad, it was interesting to meet the people and lifestyle beyond the borders of USSR.

Moreover I have always had a desire and ability for learning foreign languages, but there was nowhere else to put it.

When I moved to Munich has my passion for travelling become my work. So my foreign origin was a benefit in my professional development to build a bridge to Germany and the border regions with Austria and Switzerland.

My mission is to bring my profound experience to own company and to implement my vision of inspiring and enriching travel experiences.

Our goals

The end to home office - live events
We strengthen your employee loyalty through strategies for experience-oriented team development and thus lead to higher motivation and identification with the company.

Unique and unforgettable
Our aim is to show you the diversity of Germany - its nature, culture and tradition - and to organise your trip together according to your individual wishes with respect for the environment.

Event safety in the context of COVID-19
We offer the highest standards of hygiene and strictly adhere to all new regulations related to the COVID-19 pandemic to make your event as safe as possible.

Your benefits

Private & Confidential
Your comfort and privacy are our top priority at all times. Your information, itinerary and personal details are always kept strictly confidential.


  • You have one main contact person who looks after your project from A-Z
  • One-stop organisation for all programme components
  • 1A risk management incl. 24/7 emergency hotline
  • Compliance with regard to environmental, social and legal requirements


Local knowledge
We provide our clients with knowledge about the requirements and specifics of the respective German-speaking markets.